SOLVE@Waterfront

Plastic Pioneers

Circular Innovation Challenge (2023 to 2025)
Plastic Pioneers

Plastic Pioneers takes waste from our environment, our oceans and our communities, including schools and lower income areas, and turns it into premium products that will last a lifetime. From single use to forever use.

The team converts plastics to plastic sheets, which are then used by architects, designers and makers to create things like walls and furniture. Their range includes HDPE, post-consumer plastics, and discarded fishing nets.

Where was your business when you entered the Challenge – and how have things evolved?

At the time of our entry in 2024, we were still validating our manufacturing process and product. Our focus was proving that plastic waste could become a premium material rather than a low-value recycled product.

Since then, we’ve grown into a manufacturer of recycled plastic sheets for furniture, retail, and interior applications. We’ve expanding our recycled material range to include HDPE, post-consumer plastics, and discarded fishing nets, and include compression moulding, manufacturing custom products from recycled plastic for businesses and designers.

We now work with brands, architects, designers, and manufacturers across South Africa, helping businesses replace virgin materials with circular alternatives.

Collaborating with Sealand on their retail stores, which diverted 1,250 kg of plastic waste from the waste stream, has been a significant highlight.

What’s next?

Scaling production, investing in new machinery and manufacturing capacity and expanding our range of recycled products and materials.

Any advice you’d give to businesses thinking about applying?

Start before you’re ready. And stay persistent—the circular economy needs businesses willing to solve real problems.

SOLVE involvement beyond the Challenge:

Introduced the business to our Placemaking and Development departments for future opportunities.